In the course of this article, we will cover everything a blogger in 2025 needs to get Invamia ADX approval fast. We will cover everything you need to know about Invamia ADX MCM, share the revenue split model of this ADX company, as well as the Invamia ADX approval email. Without further ado, let us delve in.

Invamia ADX Approval For Bloggers: The Short Answer

Getting “Invamia ADX approval” means that Invamia, acting as a Google Certified Publishing Partner (GCPP), approves your blog to access Google Ad Exchange (AdX) inventory through their primary Google Ad Manager account. Essentially, Invamia manages parts of your ad inventory, giving you access to a more premium ad marketplace than standard AdSense, which can lead to higher revenue. Approval depends on meeting specific quality, traffic, and content policy requirements set by both Google and Invamia.

Now, let’s dive much deeper into what this all means for you as a blogger in 2025.

 

Step By Step Guide To Getting Invamia ADX Approval For Your Blog In 2025

1. The First practical step in getting Invamia ADX approval is to head to the url- https://invamia.com/en/bid/
2. Then enter your name, country and website url that you want to get the ADX approval on. 
3. Proceed to click on the button labelled “Get Product”
4. You will be redirected to your email inbox
5. After they audit your site within 24 hours, they will approve your site.

What Is The Revenue Sharing Model Of Invamia ADX Company?

Invamia ADX has a revenue sharing model of 80/20 where they withhold 20 percent of your Google Adsense Revenue. They promise to increase your Google Adsense ECPM by 20%.

Understanding Invamia and Its Role in Google ADX Access

So, who or what is Invamia, and why are they part of your AdX journey? Think of Invamia as a specialized partner that Google has vetted and certified. These partners, known as Google Certified Publishing Partners (GCPPs), have the expertise and the necessary account structures (like Google Ad Manager with Multiple Customer Management – MCM capabilities) to help individual bloggers and smaller publishers access Google AdX.

For most individual bloggers, getting direct access to Google AdX is incredibly tough. Google usually reserves direct AdX accounts for very large publishers with tens of millions of pageviews per month. This is where partners like Invamia step in. They bridge the gap, allowing quality blogs that don’t meet Google’s direct criteria to still benefit from the AdX marketplace. Invamia essentially “represents” your blog’s ad inventory to the AdX demand, using their established relationship and platform with Google.

Why Aim for Google ADX Access with a Partner like Invamia in 2025?

You might be wondering, “I already use AdSense, why bother with AdX through Invamia?” That’s a fair question! Here’s the deal:

• Increased Competition, Potentially Higher Revenue: Google AdX is a real-time auction environment where numerous ad networks, demand-side platforms (DSPs), and agencies bid for your ad space. This increased competition can often lead to higher CPMs (cost per mille, or earnings per thousand impressions) compared to what you might see with AdSense alone.
• Access to Premium Advertisers: AdX often features demand from larger brands and advertisers who participate in these premium exchange environments.
• More Sophisticated Ad Management (Handled by Invamia): Partners like Invamia usually employ advanced ad optimization techniques, such as setting up dynamic floor prices, managing different ad formats, and sometimes even implementing header bidding solutions alongside AdX. This can further boost your earnings.
• Focus on Your Content: By partnering with Invamia, you’re outsourcing a significant portion of the complex ad monetization work. This frees you up to concentrate on what you do best: creating awesome content for your readers.
• Better Ad Quality Controls (Indirectly): While Google and Invamia will have strict policies, the nature of AdX often means a higher caliber of ads can be expected, contributing to a better user experience.

In 2025, as the digital advertising landscape continues to evolve with privacy changes and more sophisticated AI-driven bidding, having an expert partner like Invamia navigate these complexities can be even more crucial for maximizing revenue.

Core Eligibility Criteria for Invamia ADX Approval in 2025

While Invamia will have its specific onboarding process, their approval criteria are heavily based on Google’s own stringent requirements for AdX inventory. If Invamia (or any GCPP) is putting your site into the AdX ecosystem, they are vouching for its quality. Here’s what you’ll generally need to have in top shape:

High-Quality, Original Content

This is non-negotiable. Google (and therefore Invamia) wants to see:

• Originality: Your content must be unique and written by you or your team. Plagiarized or heavily spun content is an instant rejection.
• Value: Your articles should provide genuine value to your readers – answer their questions, solve their problems, entertain, or inform them thoroughly. Thin content that offers little substance won’t cut it.
• Engagement: Signs of an engaged audience (comments, social shares, time on page) indicate content quality.
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Especially important in 2025, Google prioritizes content that demonstrates these qualities. Clearly show your credentials, cite sources, and build a trustworthy presence. This is paramount for “Your Money Your Life” (YMYL) topics like finance, health, and law.
• Regularly Updated Content: A blog that’s actively maintained and updated is viewed more favorably.

Sufficient and Quality Website Traffic

While there isn’t always a magic public number, AdX is geared towards sites with established audiences.

• Traffic Volume: Many AdX partners look for blogs with at least 100,000 pageviews per month, and some might require significantly more (e.g., 300k, 500k, or even 1 million+ pageviews/month). Invamia will have its own threshold, which could also depend on your niche and audience demographics. For 2025, expect these thresholds to remain significant.
• Traffic Quality: The source of your traffic matters immensely. Organic search traffic (from Google, Bing, etc.) is highly valued. Social media traffic is good too, but an over-reliance on paid or referral traffic from questionable sources can be a red flag. Invalid traffic (IVT) is a strict no-go.
• Audience Demographics: Having a significant portion of traffic from tier-1 countries (like the USA, UK, Canada, Australia) is often preferred by advertisers and can be a factor for Invamia.

Website Design, User Experience (UX), and Technical SEO

Your blog needs to be professional and user-friendly.

• Professional Design: A clean, modern, and easily navigable website design is crucial.
• Mobile-Friendliness: With a majority of traffic being mobile, your site must be fully responsive and offer a seamless experience on all devices.
• Page Speed: Fast-loading pages are essential for UX and SEO. Google cares about Core Web Vitals.
• Clear Navigation: Users should be able to find what they’re looking for easily.
• Ad Layout: If you’re already running ads, ensure they aren’t intrusive or overwhelming. Too many ads, especially above the fold, can hurt user experience and lead to rejection. Google’s “Better Ads Standards” are a key reference.

Strict Adherence to Google Publisher Policies

This is a big one. Your blog must be fully compliant with:

• Google AdSense Program Policies
• Google Publisher Policies
• Google Ad Manager and AdX Content Policies

Key areas to watch out for include:

• Prohibited Content: No adult content, copyrighted material you don’t own, counterfeit goods, dangerous products/services, hate speech, illegal activities, etc.
• Invalid Traffic and Clicks: Any artificial inflation of impressions or clicks (bots, click farms, incentivized clicks) will lead to swift rejection or a ban.
• Encouraging Clicks: You cannot ask users to click on ads or use deceptive implementation methods.
• Content Scams: Misleading claims, phishing, or malware are strictly forbidden.

Invamia will scrutinize your blog for any policy violations because their partnership with Google depends on maintaining a clean network of publishers.

Domain Age and History (Often a Factor)

While not always a rigid rule, many partners prefer blogs with some history.

• Domain Age: A domain that has been active for at least 3 months to a year often looks more stable and less risky.
• Clean History: If your domain has a history of AdSense bans or policy violations, it will be very difficult to get AdX approval.

Technical Prerequisites

• Ads.txt File: You must have a correctly implemented ads.txt file. Invamia will provide you with the lines to add to authorize them to sell your inventory.
• Google Ad Manager (GAM) Account: While Invamia will manage things through their primary GAM account, you might need to have your own basic GAM account to accept an MCM (Multiple Customer Management) invitation.

The Invamia ADX Application and Approval Process (Anticipated for 2025)

While the exact steps can vary slightly, here’s a general idea of what the process of applying for AdX access through Invamia might look like in 2025:

1. Initial Contact and Application: You’ll likely start by visiting Invamia’s website and filling out an application form. This will typically require details about your blog, traffic statistics (often requiring Google Analytics access for verification), content niche, and contact information.
2. Website Review by Invamia’s Team: This is a critical stage. Invamia’s ad ops team will manually review your website against all the criteria mentioned above: content quality, UX, traffic sources, policy compliance, technical setup, etc.
3. Communication and Feedback:
   • If you meet initial criteria: Invamia might contact you for more information or to discuss the next steps.
   • If there are minor issues: They might provide feedback on what needs to be fixed before they can proceed (e.g., improve navigation, remove certain content, fix ad placements).
   • If rejected: They should ideally provide a reason, though sometimes it can be a general “does not meet our current quality standards.”
4. Google Ad Manager (GAM) and MCM Invitation: If Invamia approves your blog for AdX management, they will typically use Google’s Multiple Customer Management (MCM) program.
   • You may need to have your own Google Ad Manager account.
   • Invamia will send you an MCM invitation to either “Manage Account” or (more commonly for this type of partnership) “Manage Inventory.” This invitation formalizes their ability to manage your ad inventory. You’ll need to accept this in your GAM dashboard.
5. Technical Setup and Ads.txt Implementation: Invamia will guide you on any necessary technical setups. This will critically involve adding Invamia’s specific lines to your ads.txt file. This file publicly declares who is authorized to sell your ad inventory.
6. Onboarding and Going Live: Once everything is in place and Google’s checks are passed (Invamia handles this backend communication with Google), your delegated inventory will start being monetized through AdX via Invamia’s account. Invamia will then provide you with access to a dashboard to track performance and earnings.
7. Ongoing Optimization and Support: A good partner like Invamia will continue to monitor and optimize your ad performance, suggest improvements, and provide support.

The entire process can take anywhere from a few days to several weeks, depending on Invamia’s current queue, the completeness of your application, and the responsiveness of both parties.

Tips to Maximize Your Chances of Invamia ADX Approval in 2025

Getting into AdX is competitive. Here’s how to put your best foot forward:

1. Specialize in a Niche: A blog with a clear focus and a well-defined audience is often more attractive than a very general one. This can also lead to higher advertiser interest.
2. Prioritize Exceptional, E-E-A-T Compliant Content: In 2025, content quality is more critical than ever. Go beyond just writing articles; create comprehensive resources that truly showcase experience, expertise, authority, and trustworthiness.
3. Master User Experience (UX): Ensure your site is fast, mobile-friendly, easy to navigate, and not cluttered with aggressive ad placements (if you have any). Run your site through Google’s PageSpeed Insights and address Core Web Vitals issues.
4. Grow Organic Traffic Sustainably: Focus on solid SEO practices to build your organic traffic. This is the most valued traffic source.
5. Be Meticulously Compliant with Google Policies: Regularly review Google’s Publisher Policies and ensure every page on your site adheres to them. Remove or fix any borderline content.
6. Have a Professional “About Us” and “Contact” Page: These pages build trust and show that there are real people behind the blog.
7. Clean Up Your Ad Inventory (If Applicable): If you’re already monetizing with AdSense or another network, ensure your ad density isn’t too high and that ads aren’t causing layout shifts or frustration.
8. Prepare Your ads.txt File: Even before applying, understand what an ads.txt file is and ensure you can easily update it.
9. Be Patient and Professional: The review process takes time. Communicate professionally with Invamia’s team.

What If Invamia Rejects Your ADX Application?

It can be disappointing, but a rejection isn’t necessarily the end of the road.

• Seek to Understand Why: If Invamia provides specific reasons, take them seriously. If the reasons are general, try to objectively review your site against the criteria listed above.
• Make Genuine Improvements: Don’t just make superficial changes. Address the core issues, whether it’s content quality, traffic sourcing, UX, or policy violations.
• Focus on Long-Term Growth: Continue building your blog with quality content and a focus on your audience.
• Consider Reapplying Later: Once you’ve made significant improvements and your blog has grown, you might consider reapplying to Invamia or exploring other GCPP partners. Don’t reapply immediately without substantial changes.
• Explore Alternatives: While AdX is a great goal, continue optimizing your current monetization (like AdSense) or explore other reputable ad networks suitable for your blog’s stage.

Frequently Asked Questions (FAQs) about Invamia ADX Approval

Let’s tackle some common questions bloggers have:

How much traffic does Invamia really require for ADX in 2025?

While Invamia doesn’t publish a fixed minimum that applies to all sites at all times, generally, for AdX access through a GCPP in 2025, you should aim for at least 100,000-300,000+ monthly pageviews. High-quality traffic from Tier-1 countries (US, UK, CA, AU) is often preferred. Some partners might have higher thresholds (e.g., 500k or 1M+ pageviews). The niche and audience quality can also influence this. It’s best to check Invamia’s latest guidelines or contact them directly if you’re close to these figures.

Does Invamia accept blogs in any niche?

Generally, Invamia, like any GCPP, will accept blogs in niches that are advertiser-friendly and compliant with Google’s policies. This means niches like finance, tech, education, lifestyle, travel, food, and hobbies are often good fits. However, they will reject blogs in prohibited categories (adult, gambling, illegal content, etc.) or overly sensitive niches that advertisers tend to avoid. “Your Money Your Life” (YMYL) niches are acceptable but will be under intense scrutiny for E-E-A-T.

Can I use other ad networks along with Invamia managing my AdX?

This depends on your agreement with Invamia and how they set up your ad management. Typically, if Invamia is managing your inventory for AdX via Google Ad Manager (GAM), they might also manage how AdX competes with your AdSense account or even other ad networks through a process called “dynamic allocation” or by integrating them into a header bidding setup. The goal is to ensure the highest-paying ad gets served. It’s crucial to discuss this with Invamia to ensure there are no conflicts and that the setup maximizes your overall revenue. Transparency is key.

What revenue share does Invamia take for ADX services?

Revenue share agreements with AdX partners like Invamia can vary. Typically, the partner takes a percentage of the ad revenue generated through their management. This percentage can range from 10% to 30% or sometimes more, depending on the level of service, the volume of your traffic, and the optimizations they provide. Ensure you have a clear, written agreement on the revenue share and payment terms before committing. Remember to focus on the net revenue you’ll receive – a partner that generates significantly more gross revenue might still yield you more income even with a higher percentage share.

How long does the Invamia ADX approval process usually take?

The timeline can vary. It might take anywhere from a few days to a few weeks, or occasionally longer. Factors include the volume of applications Invamia is handling, the thoroughness of their review, whether your site requires any changes, and how quickly you respond to their requests and implement necessary setups (like the ads.txt update and MCM agreement).

Conclusion: Partnering with Invamia for ADX Success in 2025

Gaining access to Google AdX through a reputable partner like Invamia can be a significant step up for your blog’s monetization strategy in 2025. It opens doors to a more competitive ad marketplace, potentially leading to higher earnings and access to premium advertisers.

However, approval isn’t a given. It requires dedication to creating high-quality, original content, fostering a positive user experience, attracting substantial and quality traffic, and strictly adhering to Google’s publisher policies. By understanding the criteria and preparing your blog thoroughly, you significantly increase your chances of getting that coveted approval from Invamia.

Focus on building a valuable resource for your readers, and the monetization opportunities, whether through AdX with a partner or other avenues, will follow. Good luck on your journey to ADX approval! In the course of this article, we’re going to break down exactly what you need to know about getting your blog approved for Google AdX, particularly if you’re looking to work with a partner like Invamia in 2025. If you’re aiming to step up your blog’s monetization game, this is for you. We’ll start with a quick overview and then dive deep into the specifics.

Invamia ADX Approval for Bloggers in 2025: The Short Answer

Getting “Invamia ADX approval” for your blog in 2025 essentially means partnering with Invamia, who would act as a Google Certified Publishing Partner (GCPP). They help you gain access to Google Ad Exchange (AdX), a premium advertising marketplace. This involves Invamia reviewing your blog to ensure it meets Google’s stringent quality and policy standards, as well as their own criteria, then managing your ad inventory through Google’s Multiple Customer Management (MCM) program. The goal is to unlock higher ad revenue potential for your blog.

Now, let’s get into the details of what this really means for you as a blogger.

Understanding Google AdX and the Role of Partners Like Invamia

Before we talk about approval, let’s quickly understand what Google AdX is and why a partner like Invamia would be involved.

Google Ad Exchange (AdX) is a step up from the standard Google AdSense. It’s a real-time marketplace where multiple advertisers, ad networks, and demand-side platforms (DSPs) bid for your ad space. This competition can often lead to higher ad rates (CPMs) and better ad quality compared to what you might see with AdSense alone.

However, direct access to Google AdX is typically reserved for very large publishers with millions of monthly pageviews. This is where Google Certified Publishing Partners (GCPPs) come in. Invamia, in this context, would operate as a GCPP. These partners are vetted and approved by Google to manage ad inventory for other publishers (like you, the blogger) using Google’s Multiple Customer Management (MCM) system. They essentially provide you with a pathway to AdX’s benefits without you needing to meet those massive direct entry requirements.

Why Aim for AdX Through a Partner in 2025?

• Increased Revenue Potential: Access to more advertisers bidding in real-time usually means better earnings.
• Advanced Ad Management: Partners often bring expertise in ad optimization, ad layout, and understanding complex programmatic advertising landscapes.
• Premium Demand: AdX includes demand from premium advertisers who might not be accessible through AdSense alone.
• Focus on Content: You can focus on creating great blog content while the partner handles the intricacies of ad monetization.

Core Eligibility Criteria for Invamia ADX Approval in 2025

While Invamia will have its specific onboarding process, the underlying requirements are heavily based on Google’s standards for quality and compliance, as Invamia’s reputation and partnership with Google depend on this. Here’s what they’ll likely be looking for in 2025:

High-Quality, Original Content

This is non-negotiable. Your blog must feature:

• Originality: Content should be unique, written by you, and not scraped or heavily duplicated from other sources. AI-generated content needs to be carefully edited, fact-checked, and offer genuine value beyond just rephrasing existing information. In 2025, the bar for AI content quality is higher than ever.
• Value to Readers: Your articles should be informative, engaging, helpful, and provide real value to your target audience. Thin content or pages with little to no useful information are red flags.
• Regular Updates: A blog that is regularly updated with fresh content signals to both users and Google (and thus Invamia) that it’s active and relevant.
• Clear Niche (Recommended): While not always mandatory, having a well-defined niche can make your blog more attractive to specific advertisers and easier to monetize effectively.
• E-E-A-T: Expertise, Authoritativeness, and Trustworthiness (with Experience added to the acronym) are crucial, especially for “Your Money or Your Life” (YMYL) topics like finance, health, and legal advice. Even for other niches, demonstrating E-E-A-T builds credibility.

Professional Website Design and Positive User Experience (UX)

How your blog looks and feels matters immensely:

• Clean and Professional Design: An outdated, cluttered, or amateurish design will be a turn-off.
• Easy Navigation: Users should be able to find information easily. Clear menus, logical site structure, and internal linking are important.
• Mobile-Friendliness: With a significant portion of traffic coming from mobile devices, your blog must be fully responsive and offer a seamless experience on all screen sizes.
• Page Load Speed: Slow-loading sites lead to poor user experience and higher bounce rates. Optimizing images, leveraging browser caching, and using a good hosting provider are essential. Core Web Vitals are key metrics here.
• Readability: Use clear fonts, appropriate font sizes, good spacing, and break up large blocks of text with headings, subheadings, images, and lists.

Significant and Quality Traffic

While partners like Invamia can help blogs that don’t meet Google’s direct AdX traffic thresholds, they still need to see a certain level of traction:

• Traffic Volume: Specific minimums vary between partners. Some might look for at least 50,000-100,000 monthly pageviews, while others might have programs for smaller but rapidly growing blogs. For AdX-level partnerships, the expectation is generally for established sites.
• Traffic Quality: The source of your traffic is crucial. Organic search traffic (from Google, Bing, etc.) is highly valued. Social media traffic is good too, but an over-reliance on paid or referral traffic from low-quality sources can be a concern. Invalid traffic (IVT) is a major policy violation and will lead to rejection or account suspension.
• Audience Demographics: Having a significant portion of traffic from Tier 1 countries (like the USA, UK, Canada, Australia) can be more attractive to advertisers and thus to AdX partners.

Strict Adherence to Google Publisher Policies

This is paramount. Your blog must comply with all:

• Google AdSense Program Policies: Even if you’re aiming for AdX, the foundational AdSense policies regarding prohibited content (e.g., adult material, hate speech, copyrighted content, dangerous goods), ad placement, and user experience still apply.
• Google Publisher Restrictions: Understand what content might receive restricted advertising (e.g., alcohol, gambling, certain health topics).
• No Invalid Traffic or Clicks: Any artificial inflation of impressions or clicks, whether intentional or unintentional, is strictly forbidden.
• Transparency: Having essential pages like “About Us,” “Contact Us,” and a clear “Privacy Policy” (compliant with GDPR, CCPA, etc.) is vital.

Domain and Website Maturity

• Domain Age: While not always a strict rule, many partners prefer blogs that have been active for at least 6 months to a year, as this demonstrates stability and a commitment to the project.
• Established Online Presence: A good track record, perhaps even existing AdSense approval and payment history, can be beneficial.

Technical Prerequisites

• Google Ad Manager (GAM) Account: You’ll likely need to have or create a Google Ad Manager account, as this is the platform through which MCM partnerships operate. Invamia would then invite your GAM account to be managed.
• ads.txt File: Ensure you have a correctly implemented ads.txt file. This file helps prevent unauthorized ad inventory sales and is a requirement for programmatic advertising. Invamia will provide you with the lines to add for their demand.

The Invamia ADX Application and Approval Process (Generalized for 2025)

While the exact steps might have slight variations, here’s a general idea of what you can expect when applying to a partner like Invamia for AdX access in 2025:

1. Initial Contact and Application:
   • You’ll typically visit Invamia’s website and find their application form or contact details for publishers.
   • You’ll need to provide information about your blog, such as its URL, monthly traffic statistics (often requiring Google Analytics proof), content niche, and your contact details.
2. Website Review by Invamia:
   • The Invamia team will conduct a thorough review of your blog. They’ll assess your content quality, website design, user experience, traffic sources, and compliance with Google’s policies.
   • This stage is critical. They are looking for high-quality, policy-compliant sites that have genuine potential for successful AdX monetization.
3. Communication and Feedback:
   • If your blog shows promise but has minor issues, Invamia might provide feedback on areas to improve before they can proceed.
   • If your blog is a good fit, they will move to the next stage. If not, they should ideally provide reasons for rejection.
4. Google Ad Manager (GAM) Setup and MCM Invitation:
   • You will need a Google Ad Manager (GAM) account. If you don’t have one, Invamia will likely guide you on setting one up.
   • Invamia will then send you a Multiple Customer Management (MCM) invitation to your GAM account. This invitation will specify the type of management (usually “Manage Inventory” for AdX access through a partner).
   • You need to accept this invitation within your GAM dashboard to formalize the partnership.
5. Integration and ads.txt Update:
   • Once the MCM agreement is active, Invamia will provide you with instructions on how to integrate their ad tags or set up ad units within your GAM.
   • You will also need to update your blog’s ads.txt file with the information provided by Invamia. This authorizes them to sell your ad inventory.
6. Final Checks and Going Live:
   • Invamia and Google will perform final checks.
   • Once everything is approved and correctly set up, your AdX ads will start appearing on your blog. The partner will then work on optimizing your ad setup for performance.

Tips to Boost Your Chances for Invamia ADX Approval in 2025

Getting approved isn’t just about luck; it’s about preparation and meeting expectations.

Focus Intensely on a Specific Niche

A blog that tries to cover everything often excels at nothing. A clear niche helps attract a dedicated audience and makes your site more appealing to specific advertisers.

Create Outstanding, E-E-A-T Compliant Content

Go beyond generic articles. Produce well-researched, in-depth, and engaging content that showcases your expertise and provides unique value. Cite sources where appropriate, and if you’re in a YMYL field, ensure accuracy and authority are paramount.

Obsess Over User Experience (UX)

Think like your visitor. Is your site fast? Easy to navigate on all devices? Are the fonts readable? Is the design clean and trustworthy? Address any UX friction points.

Grow Your Organic Traffic Sustainably

Focus on white-hat SEO techniques to build organic traffic. This is the most valued traffic source. Create content that targets relevant keywords and satisfies user intent.

Conduct a Thorough Google Policy Compliance Audit

Before applying, meticulously review Google’s Publisher Policies and Restrictions. Remove or edit any content that could be borderline or in violation. Ensure your privacy policy is up-to-date and comprehensive.

Maintain a Clean and Professional Ad Layout (If Already Monetizing)

If you’re already using AdSense or another network, ensure your ad placements are not overly aggressive, intrusive, or causing a poor user experience. Too many ads, ads that shift content, or deceptive placements are major red flags.

Prepare Your ads.txt File Correctly

Even before applying, understand what an ads.txt file is and ensure you can easily update it. This shows technical readiness.

What to Do If Invamia Rejects Your Blog Application

Rejection can be disheartening, but it’s not always the end of the road.

1. Seek Clear Reasons: Politely ask Invamia for specific reasons for the rejection. Understanding why will help you address the issues.
2. Address the Feedback: If they provide actionable feedback (e.g., improve content quality in X area, fix policy violations Y, increase organic traffic), focus on making those improvements.
3. Don’t Reapply Immediately: Take the time to genuinely fix the issues. Reapplying too soon without significant changes is unlikely to yield a different result.
4. Consider Alternatives (Temporarily or Long-Term): While working on improvements, you can continue monetizing with AdSense or explore other ad networks suitable for your blog’s current stage.
5. Re-evaluate Your Blog: Sometimes, a rejection can be a wake-up call to fundamentally improve your blogging strategy.

Frequently Asked Questions (FAQs) about Invamia ADX Approval

How much traffic do I really need for Invamia ADX approval in 2025?

While there’s no single magic number publicly stated by all partners, for AdX via a GCPP like Invamia, blogs often need to demonstrate substantial and consistent traffic, typically upwards of 50,000 to 100,000+ monthly pageviews. More importantly, the traffic must be high quality, with a good portion being organic and from Tier 1 geos. However, some partners may have programs or consider sites with slightly lower but rapidly growing, high-quality traffic in a valuable niche.

Is AdX approval guaranteed if I meet all basic criteria?

No, approval is never guaranteed. Invamia (and ultimately Google, whose policies they enforce) makes the final decision based on a holistic review of your blog. They consider many factors, including brand safety for their advertisers and the overall quality and potential of your site.

How long does the Invamia ADX approval process typically take?

This can vary. After you submit your application, the initial review by Invamia might take a few days to a couple of weeks, depending on their volume of applications. If approved by them, setting up GAM, accepting the MCM invite, and getting final clearance from Google for AdX demand can add more time. Be patient and responsive to any requests for information.

Can I use other ad networks along with Invamia AdX?

Generally, yes. Once you’re approved for AdX through Invamia and integrated via Google Ad Manager, AdX can compete with your other demand sources (like AdSense or other third-party networks you might use via header bidding). The goal of GAM is to have all demand sources compete in real-time to ensure the highest-paying ad is served for each impression. Invamia can advise on the best setup.

What revenue share does Invamia take for ADX management?

Revenue share percentages vary between AdX partners. This is a commercial term you would agree upon with Invamia before finalizing the partnership. It’s usually a percentage of the ad revenue generated through their management. Ensure this is clearly stated in your agreement. Look for transparency and consider the net revenue you’ll receive, not just the percentage. A good partner should help you earn significantly more overall, even after their share.

Conclusion

Gaining access to Google AdX through a partner like Invamia in 2025 can be a significant step forward for your blog’s monetization strategy. It opens doors to premium advertisers and potentially higher revenue. However, the path to approval requires a serious commitment to creating high-quality, original content, providing an excellent user experience, generating substantial quality traffic, and strictly adhering to all Google policies.